Product rename · Identity system · macOS app

Sequence

The new name and identity for the color-palette product previously developed under the PaletteDock working name.

BuildingIdentity complete · application in development
Sequence horizontal logo
Role
Product naming, brand direction and identity production
Year
2026
Type
Independent product
Disciplines
Naming · Brand strategy · Logo design · macOS icon design
Text size

Why the name changed

PaletteDock described the original utility, but it also anchored the product too tightly to one object and one interaction. Sequence points to order, relationships and progression—ideas that can support a broader creative workflow.

The product context

The recorded concept is a polished macOS application for designers and creatives, with local-only storage, collections, favorites, gallery and list views, search, import and export, and light, dark and system themes.

  • Local database with no account requirement
  • Palette metadata and collections
  • Gallery and list views
  • Import, export, search and filtering

The delivered identity system

The selected direction was packaged as a flexible SVG family that can move between product interfaces, launch materials and the macOS environment.

Deliverables

  1. 01Horizontal logo
  2. 02Standalone ribbon mark
  3. 03macOS app icon
  4. 04Stacked logo
  5. 05Brand color references