01Start
Marketing first
I came into creative work through marketing and business — learning to think about audiences, positioning and why something should exist before deciding how it should look.
So, what exactly do I do?
A bit of everything.
For one reason.
I’m Hussein Akl, an Egyptian multidisciplinary creative. The titles have changed over the years, but the pattern hasn’t: I like understanding an idea deeply, then helping give it the clearest possible form.
🇪🇬 Giza, Egypt✦ Designer at heart◎ Entrepreneur🐈 Cat person
I care less about which discipline a problem belongs to and more about what will actually make the idea better.
02Then
Design became the language
Branding, graphic design, photography and digital experiences gave me the tools to turn strategy into something people could see and feel.
03Now
I build the whole thing
That curiosity eventually expanded into websites, software, products and independent projects. Today I move between strategy, design, technology and business depending on what an idea needs.
40+brands worked with
200+projects delivered
Multipledigital products launched
∞ideas still in Notes
A few things I believe.
The principles behind the work.
Clarity beats complexity.
A good idea shouldn’t need unnecessary noise to feel important.
Design has a job.
Beautiful matters — but usefulness, meaning and consistency matter with it.
Curiosity compounds.
The reason I move between disciplines is because each one teaches me something useful about the others.