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Professional medical identity
Dr. Yosri Akl — Professional Identity
A specialist identity for a chest-disease professor, combining a distinctive lung mark with practical clinical applications.
- Role
- Logo design, visual identity and print collateral
- Year
- 2023
- Discipline
- Branding · Logo Design · Print
Medical credibility with a personal signature.
The identity combines a recognizable lung structure with Dr. Yosri Akl's name in a more expressive handwritten form. The result keeps the medical specialization immediately visible while giving the identity a more personal, ownable character.
A specialist identity designed to feel professional without becoming generic clinical branding.
Built for the information patients actually need.
The card system balances the identity with dense clinic information, appointment details and contact information. A restrained white, charcoal and warm-gold palette keeps the application readable while preserving a distinctive professional presence.
Project notes ↓
The useful details.
Dr. Yosri Akl's professional identity was designed to make his chest-disease specialization immediately recognizable while avoiding the generic visual language common to medical branding. A stylized lung structure anchors the system, paired with a handwritten name treatment and a restrained gold-and-charcoal palette.
RelationshipClient work
PresentationProject note
RoleLogo design, visual identity and print collateral
Year2023
StageCompleted
DisciplinesBranding · Logo Design · Print
Professional logoIdentity markColor directionMedical stampClinic cardsPrinted information system
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This case is part of a curated selection. A broader portfolio lives on Behance and HA Creatives.
