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Editorial design & brand strategy
Brand Archetypes
A compact illustrated reference that turns the twelve brand archetypes into an approachable, easy-to-scan visual guide.
- Role
- Editorial design, illustration direction and information hierarchy
- Year
- 2021
- Discipline
- Editorial · Brand Strategy · Information Design
Turning a strategy framework into something easy to scan.
This compact visual reference organizes the twelve classic brand archetypes into a single approachable sheet. Illustration, hierarchy and short verbal cues make a strategy concept easier to understand at a glance without turning the piece into a dense textbook page.
This visual reference will later connect directly to a free downloadable Brand Archetypes resource in the Resources library.
Project notes ↓
The useful details.
Brand Archetypes was created as a concise visual learning tool: a single reference that helps readers understand the twelve classic archetypes, their motivations and personality cues without wading through a long-form explanation. The piece combines simple character illustrations with a structured editorial hierarchy so the framework can be understood quickly and remembered more easily.
RelationshipExperiment
PresentationProject note
RoleEditorial design, illustration direction and information hierarchy
Year2021
StageCompleted
DisciplinesEditorial · Brand Strategy · Information Design
Brand archetypes visual referenceE-book / educational graphicIllustration systemInformation hierarchyPrint-ready reference sheet
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This case is part of a curated selection. A broader portfolio lives on Behance and HA Creatives.
