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Campaign & digital experience
Big Bang Fireworks
A high-energy fireworks campaign extended from social content into a complete seasonal retail website.
- Role
- Social media design, campaign design, website design and digital art direction
- Year
- 2023
- Discipline
- Campaigns · Social · Digital
High energy, without losing the information.
The social work had to feel unmistakably fireworks-led while still carrying practical messages: seasonal offers, tent openings, product promotion, safety guidance and even pet-care reminders. A black, orange and red visual system kept those very different messages inside one recognizable campaign language.
The same visual energy moved from campaign content into a complete retail website experience.
From seasonal discovery to product browsing.
The website extends the campaign language into a darker retail interface built around seasonal locations, store information and product discovery. Firework imagery creates atmosphere, while the orange call-to-action system keeps navigation and conversion points visible against the black background.
One visual system, moving from attention-grabbing campaign content to a practical retail experience.
Project notes ↓
The useful details.
Big Bang Fireworks combined promotional social content with a full retail website for a seasonal fireworks business. The work had to move between loud, attention-grabbing campaign moments and practical customer information without losing visual consistency. A black, orange and red system connected offers, product promotion, safety content, store discovery and website navigation.
RelationshipClient work
PresentationFull case study
RoleSocial media design, campaign design, website design and digital art direction
Year2023
StageCompleted
DisciplinesCampaigns · Social · Digital · Web Design
Social media campaign systemSeasonal promotional postsSafety & educational contentProduct promotionWebsite designHomepage & retail pagesSeasonal location pagesProduct catalogue interface
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This case is part of a curated selection. A broader portfolio lives on Behance and HA Creatives.
