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Personal architecture identity
Architecture by Khaled Fares
A signature-led personal logo for architect Khaled Fares, balancing expressive handwriting with a restrained architectural frame.
- Role
- Logo design and personal identity direction
- Year
- 2019
- Discipline
- Branding · Logo Design · Personal Branding
A signature became the identity.
The mark was designed as a personal signature rather than a conventional architecture symbol. Khaled Fares' name carries the character of the identity, while the restrained framing and vertical descriptor introduce enough structure to connect it back to architectural practice.
A small identity built around one idea: make the architect's own name the most recognizable part of the brand.
Project notes ↓
The useful details.
Architecture by Khaled Fares was a focused personal-brand identity project. Instead of relying on a generic building or drafting symbol, the direction uses the architect's own name as the primary visual asset, creating a signature-style mark that feels personal, expressive and easy to associate directly with the designer behind the work.
RelationshipClient work
PresentationProject note
RoleLogo design and personal identity direction
Year2019
StageCompleted
DisciplinesBranding · Logo Design · Personal Branding
Personal logoSignature-style wordmarkIdentity lockupPresentation direction
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This case is part of a curated selection. A broader portfolio lives on Behance and HA Creatives.
