A multidisciplinary practice becomes easier to understand when each type of output has a clear home. The personal brand provides the narrative; work, ventures, products and ideas provide the evidence.
Four layers, one story
Client work proves capability. Ventures explain ownership. Products give people something to use. Publishing documents the thinking that connects all three.
The personal brand is the navigation layer
HusseinAkl.com should not absorb every sub-brand. It should explain why they exist, establish trust and route the right visitor to the right destination.