Simplifying the mark
The selected direction reduced the visual complexity of the middle-square elements and opened the outer frame, creating a lighter and more memorable symbol.
Asset set
The final package supports horizontal, symbol-only, wordmark-only, flat-color and monochrome applications.
Deliverables
- 01Primary horizontal logo
- 02Standalone symbol
- 03Standalone wordmark
- 04Flat-color and monochrome variants